Marketing leader with 8+ years of proven success in developing memorable campaigns, brand marketing strategies, and partner content programs that attract, engage, and retain audiences across paid, owned, and earned channels.
Video | H1 2022: The Rise of Micro-Influencers
Wrote the script exploring H1 2022's most prominent trends in the influencer marketing space: brands' increased interest in working with micro-influencers. Watch the video to learn how brands like La Croix Sparkling Water, Bondi Sands, and Sephora have leveraged this impactful tier of creators in their campaigns, and why building relationships with micro-influencers can inspire a strong return on investment.
CreatorIQ Webinar | Guide to Paying Creators at Scale
Hosted a public webinar discussing influencer marketing payment practices, common payment challenges that businesses face, and how to solve them.
Guide | Instagram Creator Marketing for Travel Brands
Researched and wrote this guide to showcase CreatorIQ's data capabilities within B2B creator-led marketing. Brand analysis includes Hilton, Airbnb, and BÉIS. The guide explores striking backdrops, colors, and high-quality aesthetics associated with travel promotion and how content creators on Instagram utilize a combination of static imagery and various video formats. Instagram has become a go-to channel for helping consumers see themselves in a given destination. Discover common strategies and features that brands can leverage with Instagram content creators to drive conversions.
Report | Unleashing the Power of Creators
Planned and executed the multi-channel, full-funnel integrated marketing campaign for CreatorIQ's study in partnership with Aberdeen Strategy & Research. The report explores how marketing leaders are harnessing investments in creator-led marketing to drive ROI and optimal business impact.
Webinar: Outperform the Competition With Branded Content Ads | Meta & CreatorIQ
Collaborated with partners at Meta to produce this webinar highlighting CreatorIQ and Meta's partnership and the unique benefits of branded content ads (now known as Partnership Ads). Watch the replay to uncover how leading brands are leveraging branded content ads to reduce ad costs, drive more sales, and ultimately get more out of their existing influencer partnerships.
Blog | How Disclosure of Branded Content on Instagram Benefits Your Brand
As part of the amplification plan of CreatorIQ's webinar with Meta, this thought leadership blog post outlines partnership ads (formerly known as branded content ads) guidelines and content policies.
Infographic | The ROI of Influencer Marketing
Wrote and directed the creative design for CreatorIQ's full-funnel research campaign with Aberdeen Strategy & Research.
Blog | CreatorIQ Announces Early Adoption of Instagram Creator Marketplace API
Collaborated with partners at Meta to announce that Instagram had selected CreatorIQ as an early adopter of its Creator Marketplace API program. The campaign spanned earned and owned channels.
Webinar | Creators, Commerce, and ROI: A First-Look at Market Data on Creator-Driven Conversion
Planned and executed the integrated marketing strategy to amplify the webinar and nurture leads. Wrote the presentation deck for a conversation with Wayfair’s Head of Integrated PR and CreatorIQ's Chief Senior Vice President of Corporate Marketing. The discussion takes an inside look into a recent CreatorIQ study examining how creators are changing the marketing ecosystem and powering consumer purchase decisions. Explore how brands are addressing these changes and reshaping the way they advertise.
Report | Beauty and Fashion Rankings: Social Media’s Top Brands
Leveraging CreatorIQ's proprietary data, this year in review report examines the earned media value of global beauty and fashion brands. Contributions include the US and EMEA cosmetics brand analysis sections.
Whitepaper | A Practical Guide to Paying Creators
Researched and wrote the whitepaper on creator payments exploring the complexities of paying creators: from pay equity across the diverse creator community, to what factors influence pay rate, and finally how businesses can successfully scale their creator payment programs.
Taxes and PII: What Enterprises Need to Know About Compliant Creator Pay
More and more businesses are transforming their marketing strategies to include influencer marketing as a primary channel, causing the volume of payments and new compensation processes for creators to increase. These organizations’ in-house finance departments are sometimes tasked with onboarding every creator as a vendor, a process that can be time-consuming or complicated, and often causes friction between internal teams. Additionally, businesses’ existing financial systems may not be prepa...
Top Q1 Trends in Beauty and Luxury Fashion
Original writing exploring the Creator Economy and its influence in the skincare, fashion, and beauty industries. The article features passionate brand advocates and the product launches and campaigns they supported, along with the brands that excelled in their influencer partnerships in Q1 2022.
The Rise of the Nano Influencer
Original writing exploring the impact of micro and nano influencers.
Digital Media and Entertainment Market Updates
Line editor for the digital media and entertainment market reports, highlighting the notable events, activity, and trends across digital media and entertainment, including OTT, digital publishing, streaming music/audio, sports, and video games.